VDI training centre Stuttgart reviewed seminar, get in the industry valuable incentives to develop and implement their service marketing strategy. VDI seminar marketing services in Stuttgart on July 14, 2011. A strong demand for industrial companies and service providers the seminar met offensive marketing of services that the VDI training centre in Stuttgart on May 9, 2011 for the first time in its rooms carried out. A strong demand for industrial companies and service providers the seminar came across offensive marketing of services", that the VDI training centre in Stuttgart on May 9, 2011 for the first time in its rooms carried out. 20 business leaders, Service Manager and Marketing Director of manufacturers of industrial goods and industry service providers took the opportunity to challenge the current marketing of the services of their organization and to gain momentum for their optimization. The idea for the seminar was according to Michael Ros, education officer at the VDI Training Centre Stuttgart, based on the results of an appropriate study, which has created the Institute for corporate management (ifu) at the University of Mannheim with the management consulting firm specialized in the investment goods sales Peter Schreiber & partner, Ilsfeld. To know more about this subject visit Maryland Governor. It shows that many capital goods manufacturer and services provider for industry facing in marketing its services especially following deficits: your company has no service strategy and defined marketing goals.
The service and service portfolio is unstructured. The market potentials are too little known. The personnel responsible for the sale of the services do not have the necessary qualifications and motivation. And: the necessary capacities and budgets for an offensive marketing of services are not available. As a result the central question arises according to marketing consultant Peter Schreiber for companies: How can we the necessary acceptance of the necessary investment in our Organization A professional marketing of our services create for time, money and energy?" In the day seminar Prof. Dr. Matthias Klimmer gave by the University of Mannheim and Reinhold Gross, head of services at the machine tool manufacturer TRUMPF GmbH + Co.
KG, Ditzingen, participants valuable inputs, as they can develop a successful service marketing strategy for your company and implement in their organization. Due to the positive response and because a larger number of interested could not take part in the first seminar, the VDI training centre will perform again the seminar on July 14th in Stuttgart.