7 Strategies Marketing

Developing an innovative business strategy has always been one of the main obsessions of most companies, but when that goes into thinking about winning strategies, ie those who enjoy guarantees of success above average, becomes a true chimera. Philip Kotler gives us that believes winning 7 strategies to these new scenarios and given that markets are increasingly competitive, as they have been tested in different business models and have shown they can make strategic models to consider for implement them in ours. 1. Low-cost strategy: This form of business approach can be found in sectors as diverse as those who use companies such as Ikea, Wal-Mart, or the low cost airlines such as Easyjet. It is not just to reduce some costs, but to implement cost reductions in most areas of the company, but that if, without damaging the expectation that the customer has, and the essence of business itself. I refer to two important points: On the one hand that we must be resourceful and make a good deal of creativity in this process as Ikea has introduced new concepts in furniture stores such as child care available at the facility, or create attractive and modern facilities. (The creative person, "born or made ) And another that if a business model works, it is sufficient to take 30 of their approaches but must take the maximum of them and use to our advantage.I'm referring to that in recent years have seen the birth of dozens of low cost airlines in Europe, yet most have failed in a short time and not because this business model does not work, but one of the main reasons is merely made some parts of the model, which was doing its competitors succeed and dismissed the rest, leaving too many holes where bellows lost to death. 2. Create a unique experience for the consumer: Another strategy that has been proven to work and is a safe bet if we manage to complete, is to focus on making customer experience a unique, unique, different and that will be willing to pay even more money for a product or service similar to that found in the competition. The two basic examples would be Harley Davidson, that far from offering the bike faster, cheaper, or more modern, gives us a way of life. Driving a Harley is incomparable.Those with, they are in possession of a precious good, like someone has a Sorolla or a Van Gogh, and if we ask them what the difference is why they prefer this type of motorcycles, we say that it is not the kind of bike , for driving a Harley is different. Another more current example might be Starbucks, which has broken the traditional cafe concept to move into a new way of conceiving this event so everyday. We're not talking about coffee, but to live a different experience while drinking a coffee. And that makes us willing to pay 3 euros for which at least 30 meters give us for just 1. 3. Reinventing our business model: On many occasions, Kotler says, we strive to improve our product or service, adding features, functionality, flavors or textures and yet not achieve their objectives. There are times when this does not work and that before going down the same road is advisable to stop and consider what the true business model that we undertake and try to reinvent ourselves, not focusing on doing better but do it differently. Thus we can see the example of Barnes Noble bookstores that sell books while, took a spin on the concept and offered other satellite services around your business that added value to the essential, the sale of books such as the plaintiffs themselves regularly give lectures on their work by getting the consumer perceives them differently and considers them in the field reference for all that is in this business. 4.