In 1806, William

In 1806, William Colgate opened a small factory starch, soap and candles in the city of New York. In 1896, Colgate introduced into the market tubes of toothpaste. To date, the toothpaste was sold in powder or in jars, but the new packaging is finished adapting as standard in the market. In 1908 the company, which until then had remained a family business goes public. In 1911, Colgate began its oral education program for children, distributing free creams and brushes in primary schools. Likewise, the distribution of samples began to dental hygienists to teach them the correct way of brushing. In 1914, Colgate began its international expansion by opening its first subsidiary outside the United States. The country chosen was Canada. In subsequent years new subsidiaries were opened in the South Pacific and Asia (1921), Europe (1922), Latin America (1925) and Africa (1929).In 1956 the corporate office is based in New York on the streets Park Avenue 300, one of the most emblematic buildings of the big apple. Concurrent with its increasing internationalization, the company decided in 1928 merged with Palmolive-Peet Company, a manufacturer of soaps, thus founding "Colgate-Palmolive-Peet Company. In 1953 he decided to delete "Peet" the name of the company, leaving its current name. In 1962 he founded the Research Center in Piscataway, New Jersey, roping in 1968 one of the most important innovations in toothpastes, fluoride, scientifically proven substance, used to reduce tooth decay, to date creams were purely cosmetic dental related to cleaning and better breath. The growth strategy of the company has been twofold. On one hand, through the development of existing product lines and launching new products and also through acquisitions.The result of the acquisition policy has been to incorporate the group of Hill's Pet Nutrition (1976), leaders in innovation in animal nutrition Soafsoap (1987), manufacturers of liquid soap, Mennen (1992), manufacturers of deodorants Kolynos (1995) , a leader in oral care category in Brazil, GABA (2004), a major European oral care company in the pharmaceutical sector, and Tom's of Maine (2006), a leading natural toothpastes. During the decade of the 1990s in Spain, Colgate bought the company Cristasol (1993), whose products now marketed as part of the range of Ajax and the Profident brand, which remains second brand of toothpaste. Colgate in Mexico in 1925 when starting the process of institutionalization of the country that had just emerged from a lengthy product of the revolutionary movement of 1910, executives from Colgate-Palmolive in America decided to establish a subsidiary in Mexico, which would to open up a new market.The launch of products in Mexico was as follows: