There are a series of gigantic, and usually common errors, at the time of planning the creation of a Web site. In this article attempt to explain each of these and how to counteract them. I hope may be of your interest. 1. Not set objectives clear a site without goals will fail before you begin. Your website should do something: sell, automate processes, reduce operational costs, should have a concrete benefit.
Set measurable objectives, these will be the indication that lets you know if this good or evil what is doing so far. 2. Not planning according to your target audience the Site should be like, but note that you have that you're not the final consumer, do not lose the perspective of what you want. It sets objectives consistent with your target audience and about it relies on the criterion of who does the Site so that it reflects what was planned previously. 3 Instruct the systems team to carry out the site with the forgiveness of the systems people, who knows better the objectives of the company?, view your Site as a sales tool. Who should oversee the development of the Web site is the marketing area or your advertising agency. Systems can contribute to the supervision of the technological part, but remember that your Site must be made to contribute to the objectives of Marketing - at least in general-. 4 Use packs (6 links, and form, 2 photos, etc) for the sake of saving money can make the mistake of buying packs of 6 pages, a form and 10 photos, but that has to do with your goals?, how is that something you can adapt to your needs?, will give you Internet presence, but that kind of presence that you want? Who sells the pack not interested to happen with your Site, just wants to make money with this, they will ask you that you give your photos and texts and placed it in a template.